Profit Margin and Markup Calculator

How to calculate margin and markup

1. Choose what to calculate.
2. Enter the cost, and the selling price, margin or markup.
3. See the profit, margin, markup and selling price.

Frequently asked questions

What is the difference between margin and markup?

Margin is profit as a share of the selling price; markup is profit as a share of the cost. Selling for 100 something that cost 60 is a 40% margin and a 66.67% markup.

How do I find the price for a target margin?

Divide the cost by 1 minus the margin. For a 40% margin on a cost of 60: 60 / 0.6 = 100.

Can the margin be over 100%?

No. Profit can never be more than the selling price, so the margin stays below 100%. Markup has no upper limit.